Afshan Nazeer asked:


Now a days as technology is moving faster and every website wants it per motion to become in Google index. For this we need to apply search engine optimization (”seo”) effectively on our website. SEO Services implement each seo campaign on behalf of clients is different, and depends on a number of aspects: the extent and scale of the business, the spirited countryside of the business sector. In order to have a search engine friendly website should have:

1. Website must have easily search able content on site

2. Establish reciprocal linking with authoritative websites

3. Website must have content structured in such a way as to make visitors stay behind on the site as long as possible.

The web is before now crammed full with high-quality websites and the web crawlers do make the searcher’s life easier with their algorithms. Organic Search engines like Google have the ability to select best relevant web site from among number of related pages challenging for clients’ eyes. The goal of SEO is not only to permit website to be found on the web, casually, with keyword searches — but to give a visibility to website via a wide range of terms and semantic related terms.

THIS IS WHAT MAKES WEBSITE STAND OUT ABOVE THE COMPETITION

But the problem is: there are million pages on the search engines opposing with your pages directly. The web is really a tough place for small sites to get exposure, but SEO sure it can be done because SEO Services know how to make new web site found! Search engine optimization is fast varying, and complex recipes for seo success are outdated quickly. What web site need and SEO provide is a extensive indulgent of the current issues and techniques and a set of tools to help you rapidly and easily reach your goals.

Website search engine optimization

Ben Kemp asked:


There are many articles written on the HOW of SEO, covering the many and varied aspects of the art of improving your site’s position in search engine ranking pages (SERPs). Whilst most people have heard the term “search engine optimization” and have a vague appreciation (or apprehension) of the hoped-for outcome, surprisingly few people seem to really understand WHY it is absolutely essential.

That includes a depressing number of website designers, some of whom actually tell their clients that SEO is a waste of time and money, and that it’s quite unnecessary these days because Google is smarter than ever before… Au contraire – it becomes more and more critical every day, as website numbers expand exponentially! Lack of knowledge is not confined to website designers, it also includes a number of wanna-be SEO firms who make outrageous claims about their special relationship and affinity with Google etc, but have little idea of what it takes to consistently succeed in attaining Top 30 rankings.

Be very aware that in most cases website design is taught as an Art, not as a Business discipline. Website designers are rarely taught anything about search engine optimization, and few are interested in mastering the skills required to produce optimal results. That’s all very fine and dandy – but it leaves a lot of website owners desperately disappointed in mediocre results! You’ve probably heard the analogy about building a shop in the middle of a forest too, I bet? Seriously, it really does not matter how beautiful the site is – if no one finds it, then it’s just a gorgeous waste of virtual space.

Content is Still King

Regardless of the various conflicting opinions, Google conspiracy theories and misinformation, it comes down to a very simple concept – content quality, and accurate content classification. Content is where many sites fail dismally! The sites that thrive are those with well written, well organised original, interesting and useful content. Don’t copy other peoples stuff. Aside from being illegal, at best it immediately downgrades you to second best… As a general rule, from an SEO perspective, bear in mind the most fundamental issue – Google loathes duplicate content!

Classification

There are literally millions of websites, each competing for viewers in a particular niche. Reasons for their existence vary across the A to Z spectrum – advertising, entertainment, comedy, educational, humour, informational, music, news, promotional, sports, wine, video, zoos… you get the picture, right?

In the world of books we have the Dewey decimal classification system. Every published work is assigned an ISBN number, and libraries classify all books under a rigid hierarchical subject classification system. It’s not perfect, but it works pretty well because every one uses and understands it! Erudite people write insightful book reviews, which are sometimes included in advertising and promotions. Hold this thought, its relevant to a following section. You want to find a book on a particular topic, or by a specific author, you do a search and Eureka! You’ve found it, there’s a list, even! The best books are reviewed multiple times, and take pride of place in the “best sellers” rack.

Relevancy Ranking

Using different terminology, search engines are trying hard to do the same thing – to give their searchers the most accurate list possible, containing exactly what they want, so they can pick and choose from it! Unfortunately, there is no Dewey classification system on the web. The closest thing to a hierarchical subject listing is the Open Directory, Yahoo, or one of the thousands of other web directories – all of which are inconsistently organised into completely different illogical structures!

So, here we have Google and other search engines trying valiantly to index and categorize the billions of pages on millions of websites, in hundreds of countries in a multiplicity of languages. Then, they have to calculate each page’s relevance to specific search queries…

Are You Helping or Hindering?

That’s where YOU come into the picture… It’s a big, big task – have you made any effort at all to help Google to help you? Or is your website fuzzy and unfocused, with no clear statement of content or purpose? In most cases, sites are constructed with vague intentions to do SEO as an optional extra sometime in the future… What, you want Google to do everything for you?

Done Any Homework?

Do you have any idea how your primary audience searches for the information, products or services you offer? Do the pages on your site describe your content using terms your clients use? Because that’s the only way Google can match searchers with relevant content! What? You actually forgot to do any market research before launching the site? You have no accurate, researched, hard data on the keywords your potential clients would use? You asked your friends at work for ideas? Absolutely incredible!

Let us pretend you’re looking for clients for your small bed & breakfast business in Christchurch, New Zealand. You are optimistic that potential customers in New Zealand, Australia and the UK will be able to find your website amongst the millions of competing B&B pages on the web, be convinced by your persuasive advertising copy and elegant pictures… you’d also like them to come and book directly with you, to avoid hefty commission payments on the dozens of B&B Advertising Directory sites who also want you to pay to advertise! Dream on!

So You Want Google To Work For You?

You’d really like Google et al to help connect your potential clients to your business via Search Engine Results Pages by making your site No.1… And you certainly want “qualified” traffic from Google, visitors who are specifically looking for exactly what you offer!

Anyone who thinks they can survive online without Google, Yahoo and MSN is either a thoroughly well-rounded idiot, or is a household name who does not need to advertise to generate qualified traffic. There is no middle ground.

But here’s where it gets hard! How will Google do that? What solid information have you provided Google in your on-site content, and in the off-site links to your site? Have you got a Domain Name which encapsulates your business type and location; Bed-Breakfast-Christchurch.co.nz? Or a cryptic name, like; BnBChChNZ.com? Of the two, which is most likely to give the SE its first clue as to what your site is about?

What is On-Site SEO

Think about it this way… Does your home page have an explicit and accurate Title that provides a direct and unequivocal statement of the site’s business purpose in 70 characters? Does the Title say “Bed & Breakfast Accommodation, Christchurch New Zealand” or does it say “Welcome to Dusty Lodge” or something equally asinine?

Does your home page have an explicit and accurate Description that provides a brief outline of your business purpose, unique selling proposition, and call to action, encapsulated in 150 – 200 characters? Or does it contain some vague warm and fuzzy drivel about beaches and sunsets?

Keep the book analogy in your mind, and take a look at your Home page, particularly the first heading and first paragraph… “Welcome to my website” is not a productive approach! What does it tell your visitors about you? It tells me that you are at best naïve and both you and your website designer need SEO counselling! And think about that first paragraph… is it an accurate summary of the site’s reason for existence? Eliminate that fruity, cheesy, fluffy verbiage immediately!

If your website is required to deliver a return on investment, particularly by selling products or services, or delivering customer service, informing or entertaining, your really need to accurately describe your website’s content, and allow it to become visible online. What’s that I hear? Oh, you want it to make you rich as well? But you don’t really want to make a serious commitment or effort to do the job properly? Right… good luck with that! And remember that old GIGO acronym – “Garbage In, Garbage Out!”

What is Off-Site SEO?

This may surprise you, but some people are dishonest about their site content. Frankly, some people handle the truth in a very awkward fashion indeed… Telling Google that your site is about Pamela Anderson, when its actually selling Bart Simpson comics, is deuced annoying to the people who visit it! Therefore, Google and other SE’s decided long ago that some external verification of every website’s content would assist their efforts to deliver the most relevant SERPs to their clients. Makes perfect sense to me…

How is this achieved, I hear you ask. Well, you’ve heard of links, right? Back to the book analogy – think of good links as being like a series of book reviews! What if lots of people are writing positive things about your site? What if multiple, external, widely distributed sites are all saying that your site is about “Bed & Breakfast Accommodation Christchurch NZ” huh? The balance of probability that your site is relevant to such a search is positively impacted by this external confirmation! A coincidence of keywords in on-site content and off-site links reassures Google immensely! Those keywords in the off-site links are referred to as anchor text, and should form the link title.

No, Its Not Rocket Science

Frankly, search engine optimisation, in the pure sense of the term, is not particularly difficult to understand, or to do. The aim of the search engines is to provide their customers with the content most relevant to the search they are making. Therefore, your salvation lies in making your content relevant to the known searches! Do some thorough keyword research, learn and understand your target audience’s searching behaviour. Plan pages that target specific, high-volume, low competition search phrases.

Don’t be vague, don’t waffle, and help Google to help you!

When the economic gravy pot is bubbling merrily, and there’s ample business gravy slopping over, even the mediocre get a share. But when the economic ice age casts midnight shadows at noon, and credit wolf packs softly pad the empty streets, howling balefully at the waning moon… then, when you’re ******* the last congealed streaks of business gravy off your tarnished website spoon, ask yourself…

Can you afford your website to be second rate, disorganised and drifting ever further into the icy wastes of mediocrity?

With a better understanding why  SEO is so important to your website’s success, will you continue to ignore it?

Website search engine optimization

Ruth Kuttler asked:


The primary goal of any search engine optimization (SEO) is to get your website found for relevant searched keyword terms in top positions in major search engines like Google, Yahoo and MSN. Getting your website to appear in top organic results for targeted keywords that people are actually searching is definitely a factor in producing website traffic. But equally important is the aspect of conversions. Does your website interrupt and engage the visitor in your message, producing quality leads and loyal customers? This SEO goal is often overlooked, even by SEO professionals who charge pricey fees for search engine optimization services. And let’s face it, traffic to a website doesn’t mean a heck of a lot if people do not stick around and convert to leads and customers.

SEO, in order to be effective, must address three primary concerns. These include:

Relevance Authority Conversions
This article will explain these three aspects of search engine optimization and how they are achieved.

Relevance and SEO

Relevance pertains to content, keywords and keyword phrases that closely relate to the website’s purpose and add value for the visitor. A website without relevant content is not likely to achieve good positioning in the search engines. Even if the website happens to get a good page rank for some keywords, pages stuffed with keywords to draw traffic through the search engines, only frustrates visitors who can’t leave the website fast enough. And the moment they are gone, you have lost these valuable visitors forever.

Relevance is effective in keeping the visitor engaged when he or she finds relevant content that rewards them with benefits, a solution to their problem, a low risk offer, guarantees and the impression that the company is reputable and can be trusted. When content is created in this manner, the included keywords result in traffic that is likely to produce quality leads and loyal customers. Sources of relevant content that may be part of a website and blog include informative articles, case studies, photo galleries, faqs and even news items. All can be a powerful draw for visitors who are looking for companies that are experts and can be trusted to deliver an exceptional product or service.

Authority and SEO

Authority is determined by the worth of the site to search engines like Google. It is measured by the quality of websites that link back to the website. There are many ways to create powerful back links that drive traffic and boost search engine rankings. Content distributed through keyword-rich articles, press releases, blogs, social network posts and RSS feeds is rapidly indexed by search engines that place a high value on updated content. This means that static content on a website has some value to SEO but higher keyword rankings come from the authority created by syndicated content that is new and ever changing.

Over time, as Relevance and Authority are enhanced through SEO, a website will increase its rankings in the organic listings. That brings us to the issue of website performance.

SEO Without Conversions is a Waste of Time and Money

Many professional SEO companies will promise you top positioning for keywords but what does that mean to your bottom line? Although they may be able to achieve ranking and traffic for some keywords, they often fail to address website performance in terms of traffic patterns and conversions. SEO doesn’t mean a whole lot if your not getting business from it.

An important component of effective SEO is measuring website performance. This can be accomplished with the help of Google Analytics, easy to use code that provides comprehensive data about website visitors. Through Google Analytics, you can determine traffic patterns, keywords producing traffic, referring websites, browsers used, entry and exit pages, length of time on pages and conversions. Tracking of conversions is relatively straight forward on ecommerce sites where products are sold. Sites that brand, promote and generate leads however, require landing pages that can measure conversions through forms that the visitor completes for more information or a special bonus incentive. Through Google Analytics reports, conversion data can be analyzed and strategies can be identified and implemented to maximize conversions based on the website’s mission and goals.

In conclusion, effective search engine optimization is a strategy that serious website owners should not ignore. Effective SEO is accomplished through relevance and authority with a careful analysis of website performance through measurable conversions. When all of these factors are part of search engine optimization, website traffic produces a steady and growing stream of quality leads and loyal customers.

Website search engine optimization

Josh Collins asked:


SEO is a big topic that comes up all the time with my clients. Everyone wants to be the number one website on Google, but don’t know how to achieve this. This article is NOT saying you are going to be able to get to number one, but it will give you some guide lines on how to increase your chances greatly.

The most important item relating to SEO is to remember that CONTENT IS KING. Without endless amounts of fresh and interesting content you will never get to the top. But it isn’t just the quality of content that counts; it is how the content is written. For example if you are selling cell phones you want to make sure your keywords appear in your text over and over again. It may seem repetitive but this is the best way to get Google, MSN and Yahoo! to notice you.

The next tips are in no particular order because they all play a similar small role, but together make all the difference.
Use meta tags and descriptions – This is an older html technology that is considered dead by some but is still being used. Your meta description is often the description that a search engine will use when displaying your website. Wrap text in paragraph and headline tags. Using the proper tags will tell a search engine that your text is indeed content. Headline tags are given a higher priority by search engines. No Frames – stay away from frames, it makes it impossible for a search engine to appropriately link to your site. In-turn a user may find your site but it may not have all the page elements attached to it. Links – Using your keywords in your links is a great way to emphasize those words to a search engine. Never use “Click here” it is a wasted link. Backlinks – Backlinks are links from other sites that point to your site. Backlinks are one of the primary things that Google looks for in determining rank. The best way to build backlinks is with your content. You can syndicate your content over blogs, rss feeds and general article submissions. Each time you submit an article make sure it has your link on it. Joining forums and social networks are also great ways of building backlinks but many of them frown on blatant advertisements so you have to do this wisely. Use Text – It may sound simple, but actually using text instead of images allows a google bot or yahoo crawler to read you site. No Flash – Flash sites are bad for SEO plain and simple. Even newer Flash techniques that allow crawlers to read the site still won’t end up at the number one spot simply because of lack of perceived content since your website is only one page. Web maps – Creating and submitting a web map notifies the search engines of which pages are the most important and how often they change.Time – SEO is slow, be patient.
There are many other things you can do to increase you rank naturally, just remember do not cheat and pay for a service to do this for you.

Website search engine optimization

Barbara Foster asked:


SEO is the abbreviation for search engine optimization. It is one of the primary processes used in the development of a professionally produced website. The purpose is to make a website easy to find and index by the worldwide web search engines.

This is done through the employment of a series of search engine optimizer techniques and strategies. These techniques and strategies must be complete and married together correctly. One mistake and the whole website search engine optimization is reduced significantly.

Major search engines like Google, yahoo, MSN ect… have their own special set of algorithms that they prefer to use. Google alone made changes to their set of algorithms over 400 times in 2008. Needless to say this is a subject that only the up to date professionals can truly be successful at.

The trouble with search engine optimization is that so many SEO firms do not keep up with the endless changes of the major search engine algorithms. This makes for bad blood in the industry. Causing huge losses for businesses already over whelmed and burdened with a volatile economy. Leaving business owners at their wits end, trying to figure out what to do or who to trust.

Webmasters and business owners need to have their websites optimized to their fullest potential. Search engine optimization is the true window of opportunity for any website, to be successful in the largest market place of the world. Successful SEO service firms produce a steady stream of dependable targeted traffic in the amounts needed to fully support any niche business website on the internet today.

To make sure that you are on the right road to receiving beneficial help and advice from any SEO professional, one must ask a few questions:

1 – Where is your firm ranked on Google and for what keywords?
2 – What is your client retention rate regarding positive ROI?
3 – How long does it normally take you to get a website highly ranked?

Website search engine optimization

Seth Czerepak asked:


How important would it be for you to get your website more visible by using the best search engine optimization strategies? Or how would you just like to become more relevant when it comes to your status with the search engines? You are probably aware by now that no matter how great your product is that you have to be able to effectively market it or else you are not going to stay in business long. So how can you leverage your search engine optimization in order to get your product in front of the people who will become your customers? If this is something you are interested in then you may want to hear this.

Ok, brace yourself for this one: trying to apply great search engine optimization in order to promote a weak brand is like polishing a terd….still there? Good, sorry to be so harsh but here is the deal: Henry Ford stated that the market can never be saturated with a great product but it can be saturated very easily with a bad one. Now today, in the highly competitive internet marketplace saturation can occur faster than ever. This is especially true if your product has a brand which can be easily imitated.

You see, search engine optimization is only part of the game in getting your product to sell. The other part is something which the majority of internet businesses are failing to address and that is the building of an exclusive brand for their company. This is especially true in the marketing of information online. There are constantly new information products being created by people who are seeking to make a fortune online. The problem is that most of these are simply repackaged products which have no unique brand or identity to set them apart from their competitors.

Now imagine this: you work for Google and you are looking for a website which represents a company that will provide people with valuable information. Are you more likely to choose one of the many clones which are saturating the market or are you more likely to choose the one website which has a specific brand? Google is more than a collection of complex web programs which crawl the web in search of the website which is applying the right ‘code’ or formula. They are highly specialized group of content experts who are trained to look for valuable content.

The same is true with MSN and Yahoo, and if it were not they would not be in business for very long. So are your search engine optimization tools promoting a brand which is memorable, exclusive and which can stand out amidst the many imitations? If not, you may be putting the cart before the horse in trying to apply the right search engine optimization strategies to promote something which is no different than all the other stuff out there. So take a look at this principle in relation to your brand, make the changes that you need to and you will have no problem getting your site to stand out.

Website search engine optimization

Naman Jain asked:


As different forms of Web 2.0 technology are amassing popularities, social bookmarking through search engine optimization is growing up as one of the latest trend of SEO. This latest form of SEO technique is taking over Internet advertising world by storms. This technique indicates a very simple principle. This principle implies that when a visitor discover a website quite useful and intriguing, that refer the site at any social networking site. In this way, other Internet users too can catch come across the site and access the contents into it which is useful in their ways. Now, what benefits this SEO services can bring to a website in achieving its target – let us see.

A website can cash a variety of benefits through this social bookmarking based search engine optimization process. Likelihood of purchasing products and services from a website at the first visit is meager. But, that does not mean, they did not like your products. They may plan to buy any of them other time. In such cases, they may bookmark the site to return to it easily. They may return to the sites as well as refer the sites to visitors of the same niche seeking for similar services.

One of the platform being used by these visitors in posting a bookmark is social networking site. Most of the people are now tagging their preferred sites with comments at bookmarking sites designed by Web 2.0. So, SEO marketers are bookmarking their client sites by placing links at the below of adding comments, referrals, blogs or even articles. They are placing links of their clients’ sites in this way at different social websites available today.

Search engine optimization professionals are simply needed to sign up with these social bookmarking sites and then start placing the links at the niche group which consists of people looking for similar products and services. Bookmarking can bring you repeat traffic and can increase traffic, can heighten rankings on the web when the sites contain search engine friendly links. One important factor to achieve this bookmarking is that the site must be content rich. Contents must be based on newer topics at the same time, catchy and informative too.

Website search engine optimization

Jennifer Salerno asked:


The Importance of SEO
The web world is highly competitive, with an ever increasing number of websites. According to Netcraft, there were about 182 Million websites on the web as of October 2008.

Getting a good search engine rank is what every website owner dreams of and many businesses depend on. This is where Search Engine Optimization (SEO) comes into play. This service focuses totally ensuring that a website or page appears among the top listing on search engine results pages. When a user performs a search using a word or a phrase, the search engine matches relevant results of websites to that word or phrase better known as “keywords”.

How does SEO work?
Firstly SEO is “keyword centric.” That means you need to figure out words or phrases, which will be used by your target audience while searching for your products and services. Some thumb rules:-
• The more relevant the match between these words and your site as per the search engine, the higher the likely rankings.
• The fewer the number of sites competing for your keywords the greater the chance of your website getting high ranking.
• Selecting the right keywords for each page is the key. Optimize different sections or pages of your website with multiple keywords.
• Geographical location should also be considered while preparing keywords.

What help can you get to decide on key words?
There are several online keyword tools which you can use for determining keywords for your website like “Microsoft Keyword Research Tool”, “Keyword suggestion Tool of Word tracker”, “Keyword discovery suggestion tool”, “Google AdWords Keyword tool” and many more. Examining competitor site analysis is a helpful way to establish SEO strategy.

OK you have your key words, what next?
Once the keyword list is finalized try to use your keywords in the metatags of your website and place them inside the HTML head tags. Search engines give weight to the usage of keyword in the “title tag”. Create unique, short title tag for every page of your website. In the description metatag try to give a brief summary of your webpage but never forget to insert appropriate keyword in your description.

What else does SEO requires?
Some common factors should be kept in mind for making a site SEO friendly. A major emphasis is given by search engine to the content of a website. Always write easy to read unique content and in an organized manner. Structure of a website is an important aspect for search engine ranking. Search engine gives priority to those websites that are logically constructed. Try to use such phrases in your URL which are relevant to your website. Choose descriptive anchor text that will provide the users at least a basic idea of what the page linked to is about. All images on your website should have the “alt attributes” which will allow you to specify alternative text for the image.

“Fulfill user needs”: The most important SEO phrase
Always remember that the ultimate goal of your website is not only to make it SEO friendly but to fulfill the end-users needs. There is no doubt that search engines play a vital role in determining a relevancy of a site but at the same time the main goal of all search engines is to provide their users with quality search oriented results. A truly optimized website will be highly relevant as well as great navigation for targeted audience – that’s what both web spiders as well as humans look for. SEO strategy vary for different niche of sectors of market, it will differ for an industrial website, and a site on financial domain.

Website search engine optimization

M. Wali asked:


Search engine optimization refers to the set of activities which are aimed at increasing the traffic or number of visitors on the web site. Optimization also leads to the augmentation of the quality of the web site. It became popular in the late 1990s, when the owners of the web sites hired people to increase the popularity of their web sites. In many cases the site owners themselves kept on updating their knowledge and became what are popularly called the webmasters.

Traffic or the number of visitors is an important attribute of any web site. The more the number of visitors, the more is its reach. This applies for all commercial and non commercial web sites.

Prior to the search engine traffic, the Internet users visiting the web sites were those who would search directly for the URL or those who would follow the links on other web sites and web resources. This referred traffic used to be very low.

Once search engines started indexing the pages and adding URL’s in their database, the Internet users found it worthwhile to find all information in the search engines. The search engines asked for typing of keywords and based on them search result pages were generated and displayed in order. As thousands and even millions of pages happened to contain the keywords, algorithms or parameters to index the page were developed.

Search engine optimization takes care of the indexing parameters. It tries to bring the web pages of any site in first few search results page, as it is the first few search results pages a visitor is interested in.

Today, Search engine optimization has evolved into recognized services in the online industry. The service is provided by web experts or webmasters who have fair knowledge about working principles of various search engines.

Search engine experts or webmasters are familiar with a number of tools and techniques like keyword stuffing, adding meta tags, writing descriptions, inserting web site links, submission of web sites in directories and search engines, etc.

For e-commerce web sites and portals, Search engine optimization is very important. The business value of such a website or portals rests on this very fact. An optimized web site enjoying a good page is worth the business.

Website search engine optimization

James Mann asked:


Search engine optimization can make or break your website and therefore your online business will do little to nothing in the earning money aspect of internet marketing. Time spent learning proper SEO strategies will be time well spent and your time is valuable so don’t waste it.

What does an internet marketing need to know for proper search engine optimization? Well to me you need to know more or at least apply more SEO knowledge than those site owners you want to pass in the search engines. It’s that straight forward.

You can pay me or others to have your web pages optimized to give you the best bang for your buck in the search engines and that will get you listed higher which gives you a better chance at making a sale. Of course even if you get visitors it doesn’t mean you sales copy will sell them, but that’s for another day and another article, isn’t it.

I always enjoy being paid but at the same time the teacher in me wants you to learn to do this for yourself so keep your money and read on…

Search Engine Optimization Strategy One:

Learn what others are doing to make their web page land on the first search engine results page. Discover all you can about each site that gets listing on the first two pages of results. At least the first two pages so you get an understanding and you will also find more than one strategy being used, so pay close attention.

How do you find those sites, well you have to use the keywords that represent your product to your target group. You will even learn of new keywords and phrases as you start to dissect your competitors web pages.

Example: If you are promoting ‘car care products’ then you go to Google and do a search for this term. Do two searches on this phrase and any other phrases you are using. One without quotes and one with quotes.

Doing two searches this way will let you know how many sites are out there promoting based on the exact same keyword phrase your are using.

Google: “car care products” = 606,000

Google: car care products = 38,200,000

From this you can see that there are 600 thousand pages out there about car care products and that means you would have a lot of competition.

Once you have your search engine results page for your search term in quotes start looking through the results and take notes.

What are you looking for?

1. You want to learn how they use the search term or keyword phrase on their page.

This means that you need to look at the headings and paragraphs to see how many times that phrase was used and the exact location it was used.

Was the phrase bolded or italized, is it in a header one, is the phrase a hyper link anywhere on the page?

Learn all you can from the browser page.

2. Open the source code for the web page you are researching and see what other keywords and phrases they use.

What are the other keywords? You will later do the same research on the new keywords you find.

If you do this and use the same strategies for keywords and phrase placement you will increase your own page ranking. Do this consistently and you will be able to pass those that are ranked ahead of you.

Look for other strategies from us on search engine optimization strategies that work.

Website search engine optimization